Screams from the Pink Collar Ghetto: Update on the Dutch Army Ad

Thursday, May 29, 2008

Update on the Dutch Army Ad

Turns out that the Dutch I couldn't read is two check boxes:
Qualified
Unqualified

and they check him off as unsuitable.

Here's a link to more commentary on the ad.

Clever!

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What is a Pink-Collar Ghetto?

Pink Collar Ghetto describes women stuck in certain jobs, mostly low-paying and usually because of their sex. “Pink Collar” denotes historically female jobs like maids, secretaries, waitresses, and nurses. "Ghetto" is where marginalized people are forced to live.

I chose this title for my blog from a book I started to write when I was 22 and working in South Carolina as a bartender (barmaid according to my mother) and a receptionist/ temp. As a feminist, I was worried that I would never break out of the pink-collar ghetto. I read Barbara Kingsolver's book "The Bean Trees" and it inspired me to leave SC and go back to school.

Now I am a feminist humanitarian working on gender-based violence in humanitarian settings. It's been a long way from that pink collar ghetto in South Carolina but I never forget my roots.